Conference

The 13th Annual MAC Conference

Channel Optimization in a Digital World

Hosted by the Marketing Association of Columbia (MAC)

When: October 27th, 2017 (9:00am – 2:00pm)

Where: Faculty House of Columbia (64 Morningside Dr.)

Please join us for the 13th Annual Marketing Conference as we explore the opportunities and challenges of consumer engagement. This event includes breakfast and lunch with current students, alumni, and recruiting companies as well as keynote speakers from Citi and Glossier. We will also have company representation from American Express, Dannon, Madewell, L’Oreal and many more.

We hope to see you there!

Ticket Prices: $45 for MAC members, $55 for CBS members, $75 for non-CBS members

Registration

conference logo

Agenda

9:00AM – 9:30AM: Registration & Breakfast
9:30AM – 9:45AM: Opening Remarks
9:45AM – 10:30AM Opening Keynote
Devika Mathrani, Managing Director, Head of US Cards Marketing & Global Digital marketing for Cards and Retail Bank, Citi
10:30AM – 11:15AM: Panel 1
Marisa Siegal, Senior Brand Manager, AB InBev
Corey Martin, Head of Influencer Marketing, 360i
Julia Mavrodin, AVP eCommerce & Digital Marketing, L’Oreal
Katie Griff, Director of Marketing, Madewell
 Kristina Hunt, Vice President, Business Development, American Express
11:15AM – 11:30AM: Break
11:30AM – 12:15PM: Panel 2
Emma Frane, Director of PR, Casper
Kary Laskin, Co-Founder, Brooklyn Spirits
Diana Xiao, Senior Marketing Manager, Soko Glam
Mark Chou, VP Growth Marketing & eCommerce, Away
12:15PM – 1:15PM: Networking Lunch
1:15PM – 2:00PM: Closing Keynote
Jan-Niklas Kokott, Head of User Experience, Glossier
Closing Remarks