Conference

The 12th Annual MAC Conference

The Marketing Association of Columbia presents…

“Brand Success in a New Era”

When: November 18th, 2016 (9:30am – 3:30pm)

Where: Faculty House of Columbia (64 Morningside Dr.)

Every year, the Marketing Association of Columbia (MAC) invites a group of esteemed guests, speakers, and panelists to speak about cutting-edge developments in Marketing. What do these industry professionals see as the next big marketing trend? How do brands navigate success in an ever-changing digital world?

This year, we’ve brought together an unprecedented range of industries with representation from L’Oreal, Google, MasterCard, Ogilvy & Mather, Bloomberg, and many more. Come join us to learn more about Marketing today from industry experts and network with marketing professionals and recruiters!

Breakfast and lunch will be provided.

Free gift bags for all attendees!

Register Here: https://orgsync.com/116395/events/1676987/occurrences/3894104

 

Agenda:

Breakfast & Registration

 

Opening Remarks – Dean Malone

 

Keynote Speaker: Roberta Weiss ‘81 – SVP of Innovation & Product Development, Kiehl’s

Topic: Career Path from CBS to L’Oreal

 

Career Progression Panel, featuring:

Claisian Philips ’14- Global Head of Audience Strategy and Product Marketing, Bloomberg Media

Siv Rafford Paumgarten ’96- Interim CEO, Katherine Hooker and CRO, Excelle Sports

Mauricio O’Connell- Head of Industry -Telecom at Google

Kim Purcell ’03- Vice President, Media Measurement Products at MasterCard

 

Networking Lunch with 10+ Companies

AB InBev, AmEx, Citi, Unilever, Danone, MasterCard & Many More!

 

Keynote Speaker: Susan Machtiger ‘81 – President, Global B2B & B2C Consumer Marketing, OgilvyRED

Topic: Do, Don’t Say

 

Industry Trends/Digital Marketing Panel, featuring:

Harris Rabin – Vice President Global Marketing, AB InBev

Stephanie Fried ’03- SVP, research, analytics and audience development, Conde Nast

Jeffrey Rothman – VP of Marketing, The Dannon Company

Kristin Maverick – Senior Director of Digital Marketing, David Yurman

 

Closing Remarks

 

*Agenda tentative and subject to change