We are excited that you are considering Columbia Business School and hope that the resources provided on this site will help answer any questions you may have. As students here we have gained exposure to engaging speakers, prestigious companies, inspiring faculty, and supportive peers as part of MAC. We encourage you to visit the campus and ask any questions you may have about our experience both at CBS and as students interested in marketing. Good luck!
Curriculum & Marketing Department
Marketing at Columbia Business School is a dynamic community of faculty members, students and alumni. We research, teach, study and connect at Columbia Business School. Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners to cutting-edge research conducted by our world-renowned faculty. Columbia’s Marketing Program develops creative and analytical marketers armed with the skills, network and experience to succeed. Columbia Business School is where marketing happens.
Featured Course: Retailing, the Marketing of Luxury Products
Class addresses the unique properties, opportunities and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations by faculty and by industry executives, along with discussions and team projects.
This class is taught by Professor Ketty Maisonrouge, President on the Board of Directors of the Luxury Education Foundation (LEF). A MAC sponsor, the Luxury Education Foundation is a U.S. not-for-profit organization focusing its efforts on educational programs, including this Columbia Business School/Parsons The New School for Design course. The unique collaborative program fosters a better understanding of the significant role that each field plays in the success of luxury brands.
Frequently Asked Questions
What companies recruit on campus?
Recent placements for Marketing jobs include:
- American Express
- AT & T
- Becton Dickinson
- Bristol-Myers Squibb
- Church & Dwight
- Estee Lauder
- General Electric
- Kraft Foods
- Merck / Schering Plough
- Reckitt Benckiser
Will it be hard for “career switchers” to break into Marketing? What resources are available to help with this transition?
- Like anyone trying to break into a new industry “career switchers” into marketing will have to put forth extra effort – but it can be done! There are plenty of Columbia Business School students who have successfully made the transition and companies that recruit on campus regularly hire students without industry experience.
- Resources available:
- Second-Year Students in MAC are always willing to share their advice and experiences. Each First-Year is assigned a Second Year Mentor in MAC to help them with resumes, cover letters, and general recruiting questions.
- Mock Madness – a full day of intensive, interactive, and fun mock interview practices, case workshops, and other activities run by MAC.
- Career Fellows – Second Year students available in each industry to help with any aspect of the recruiting and career development process.
- Career Advisors – Full Time employees of Columbia available to help with any aspect of the recruiting and career development process.
- On Campus Presentations and Panels run by employers to educate students about their companies and what is expected of Summer Interns and new employees
What kinds of Marketing classes will be available to me?
- Core course: Marketing
- A plethora of Marketing electives will be available to you during your time at Columbia Business School. You will have the chance to take 2 electives during your second semester and 5 electives each of your third and fourth semesters.
What is the Marketing Department like at Columbia?
- A world-renowned faculty: The faculty publishes in leading marketing journals and is highly respected in the academic community. Numerous important developments have originated at Columbia ranging from John Howard’s work in the 1960s and ’70s, which developed a comprehensive and scientific model of customer behavior, through current contributors to the understanding of behavioral anomalies, brands, the role of product experience, emotions in decision making and the value of marketing assets.
- An unmatched marketing curriculum: Marketing at Columbia Business School offers a balanced curriculum encompassing consumer behavior, marketing strategy, retailing leadership, marketing management and quantitative modeling — all taught by world-class marketers from academia and industry.
- The marketing capital of the world: New York City is more than Madison Avenue, Times Square, and the Fashion District. New York City is home to thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.
- Corporate relationships that lead to a lifetime of career opportunities: With a wealth of marketing-focused companies in our backyard, our marketing students enjoy unparalleled opportunities to interact with recruiters as well as alumni in marketing positions at these companies. These close relationships often lead to real-world experience through class consulting projects and student internships. Recruiters from around the country and the world consistently rank students from our Marketing Program at the top of their talent pool; students’ successes are is demonstrated not only by their high placement rates but also by their job satisfaction throughout their careers. Creative and analytical, our students have a passion for marketing.
What industries do students interested in Marketing typically find jobs?
- Consumer Packaged Goods
- Financial Services
- Retail & Luxury Goods
- Media & Entertainment
- Marketing Consulting